[Day 4] Managed Google Domains: What, why, and how to upgrade
What is a Managed Google Domain? In Android Enterprise land, a Managed Google Domain refers to using a Google-managed organisation (like Cloud Identity or Google Workspace) to create and manage the connection to an EMM (the bind), it sits in contrast with Managed Google Play accounts, which uses a “personal” Gmail account to manage enterprise devices and apps. In practical terms, it means Android management is tied to an organisation’s work domain (e.g. @company.com), managed through the Google Admin console, rather than being tied to a single @gmail.com account. This approach unifies Android management with other Google services (Workspace, Chrome, etc.) under one organisational account, and is not only the default approach for all newly-binding organisations, but recommended by Google as an upgrade for all existing managed Google Play accounts enterprises due to the benefits it provides to IT admins and employees. Historically, organisations (even those with Google Workspace) used a managed Google Play Accounts setup - essentially registering Android Enterprise with a Gmail account - arguably said Gmail account could be created under a domain by using an existing email address, but this isn’t foolproof. The EMM (Enterprise Mobility Management solution) would then create generic managed Google Play accounts on each device for app distribution, account management, and so on. This legacy method worked, but it meant the entire Android Enterprise bind was owned by a personal account. It also means for devices there was no user identity, so things like automatic provisioning of the Google suite of applications with a managed account wouldn’t happen, and if a user was to add a managed account, behaviour around the app store, data sync, and more would become a challenge. Look familiar? Now, Google has introduced a better way. Why Google has (mostly) moved away from Gmail-based accounts Using a personal Gmail to manage enterprise devices has been convenient, but it poses security and management risks. For one, a Gmail-based enterprise bind is outside your corporate identity control - security teams cringe at the idea that the keys to your mobile fleet are held by an unmanaged personal account. There’s no way to enforce corporate security policies (no mandatory SSO, no corporate-managed 2FA or security keys) on a personal Google account. It also creates a single point of failure: if a Gmail owner leaves the company or loses access, recovering the account (and therefore control of all devices) can be difficult. Google’s solution is the Managed Google Domain - essentially migrating Android Enterprise enrolment to a proper Google organisation owned by the business. This shifts control from a personal account to corporate-owned credentials, immediately strengthening security. IT admins (plural, as now there can be several!) can log in with their work email and leverage enterprise-grade protections like multi-factor authentication (MFA), security keys, and single sign-on. In short, it “severs the tie” to the personal account and brings Android management under your company’s identity and policies. Equally important, Google is future-proofing Android Enterprise with this change. The new domain-led approach, rolled out in 2024, eliminates previous limitations. For example, historically one Google account could only bind to one EMM at a time. Now, once your domain is verified, you can actually bind multiple EMMs (or multiple instances of an EMM) to the same organisation - useful for testing a new EMM or running production and sandbox environments simultaneously. It also lays the groundwork for deeper integration with Google’s AI and cross-device features that rely on full Google accounts. How to upgrade to a Managed Google Domain For organisations currently on the older managed Google Play accounts bind, upgrading is straightforward and free. Google offers a one-way migration path from the Play Accounts enterprise to a managed domain enterprise. You can initiate it either via your EMM console’s Managed Google Play iframe or through an EMM provider’s implementation of the respective APIs: Via EMM Console (Play iframe): In your EMM console, navigate to the Managed Google Play area (for example, the app approval section). Many consoles now display an “Upgrade for free” banner or button at the top of the embedded Play iframe if your Android Enterprise is currently bound with a Gmail account. Clicking this starts the upgrade flow. You’ll be asked to sign in with the current owner account (the Gmail that was used originally), then provide a work email to act as the new admin account for the Google domain. If your organisation already has a Google Workspace or Cloud Identity domain, you can log in with a super admin of that domain to bind the enterprise to it. (Don’t worry - the Android Enterprise enrolment will belong to the domain itself, not that individual admin account.) If you don’t have an existing Google domain, you can create a new Managed Google Domain on the fly using your work email’s domain. For example, if you enter it@company.com, Google will set up a Cloud Identity domain for “company.com”. You’ll verify your email address and later have the option to perform full domain verification (to unlock all features, e.g authenticate with Google, ChromeOS management, and more. Via EMM API: Some EMMs may provide their own “upgrade” prompt or process using Google’s direct APIs. The steps are essentially the same - the EMM triggers the creation or linkage to a Managed Google Domain, and you supply a corporate email domain to either link or create the Google admin account. Speak to your EMM vendor for details on how to achieve this. Log in or create an account Authorise the migration Do a little shimmy, you’re done. After a successful upgrade, your Android Enterprise is now managed in the Google Admin console (under Devices > Mobile & endpoints, etc.). Notably, you should no longer use the old Play console for enterprise settings - those settings move into the Admin console and your EMM interface. The migration is again one-way; you cannot revert back to a Gmail-based setup, so double-check that chosen domain! The good news is that all your enrolled devices and approved apps remain intact - the change is largely on the backend linkage, and it does not unenrol devices or remove apps in your EMM console. Key Benefits of Using a Managed Google Domain: recapped Upgrading to a managed domain unlocks a range of benefits for both IT administrators and end users: Stronger Security & Admin Control: Admins log in with work email addresses and managed identities, not consumer Gmail. This means you can enforce your usual security policies (company SSO, MFA, password rules) on these accounts. Google specifically highlights that this allows enterprise-grade authentication - you can require admin logins to use multi-factor auth, hardware security keys, etc. Account recovery is also simplified (the domain super admin can reset passwords or reassign admin roles as needed). No more worrying about a single person “owning” the enterprise—ownership now belongs to the organisation. Single Sign-On (SSO) and Microsoft Integration: If your company uses Microsoft 365/Azure AD for identity, Google has made the integration seamless. The sign-up process can work directly with Microsoft 365 accounts, automatically tying in your external Azure AD identity as the IdP for the Google domain. This means your users (and admins) can authenticate with their Microsoft corporate credentials to access managed Google Play and other Google services, without you having to manually configure a SAML SSO federation. Google essentially removes the extra SSO setup step when you use a Microsoft-managed domain during the bind. Multiple EMMs and Flexibility: A Managed Google Domain allows binding multiple EMM instances to your single organisation ID. Practically, this means you could have, say, your primary EMM and a test EMM environment both managing subsets of devices under the same Google enterprise. Or, if you are transitioning between EMM vendors, you can connect the new EMM without unbinding the old one, then migrate gradually. This was impossible in the old Gmail-based model. Unified Admin Console & Google Services: Once on a managed domain, you gain access to the Google Admin console for device management and more. Beyond just Android management, this opens the door to centrally manage other Google products. For example, your team could explore using Google Workspace apps, Google Chrome management, or even new AI tools like Google Gemini on Android, all managed from one place. Better Employee Onboarding: With a managed domain, users can enrol their devices using their corporate credentials (email/password or SSO) rather than a special code or dummy account. This makes the provisioning experience more intuitive - they log in with their company email during setup, which configures the work profile/device. It also means if they already use Google Workspace, their apps and data can populate seamlessly. Legacy Managed Play Accounts can still be leveraged I mean this in two ways.. First, not every organisation may be ready to move to a Managed Google Domain immediately, and that’s OK. Google isn’t shutting down the old method yet. If you don’t have a Google domain or aren’t in a position to use one, you can continue using the managed Google Play Accounts approach with a Gmail admin account - your EMM will keep generating the necessary managed play accounts on devices as it always has. Nothing stops your Android Enterprise deployment from functioning, and Google will allow maintaining the legacy binding for now. Secondly, even if you were to migrate to a Managed Google Domain, some devices and use cases simply don’t suit user authentication/association. EMMs that support it should offer a personal use option for dedicated devices that will still provision a managed Google Play account for dedicated, userless devices. That use case isn’t going anywhere with this change. So, should you upgrade to a Managed Google Domain? If you can - absolutely: all the newest features and integrations are being built with Managed Google Domains in mind. So while you won’t be left in the cold if you stick with the old Gmail-based bind today, you’ll be missing out on security improvements and future capabilities going forward. Toodles, Jason
Intune Migrate Managed Google Play Account to Managed Google Domain
Hi there, I’m looking for clarification on Microsoft's recent update about upgrading tenants from a Managed Google Play account to a Managed Google Domain account in Intune. Intune Android Enterprise Update We have 130+ Android Enterprise devices enrolled in Intune with an old Gmail account we dont have direct access to. Our Intune connection was originally set up using this account back in 2023. Now we have the option to "Upgrade" our account but we need to understand the risks before we proceed. Microsoft says that we can continue managing devices under the new Entra‑linked Managed Google Domain account without deprecating the old method, and without device impact. Is the migration fully in‑place and non-disruptive? Meaning: No need to retire devices No re-enrollment No break in Managed Google Play sync No loss of approved apps or assignments Is this migration guaranteed to perform an in-place transition of the administrative account without: Breaking the existing Android Enterprise binding Generating a new enterprise ID Requiring any user/device actions Interrupting app delivery or policy deployment? Any advice from someone who has already completed the upgrade would be great! Thank you in advance for any clarification.12 deliveries of AE-mas (What shipped in Android Enterprise in 2025)
2025 was a big year for Android Enterprise. This was the year several long-missed features finally landed, Device Trust became a thing, zero-touch got a compliance and audit boost, provisioning saw a revamp, and the Android Management API quietly kept adding the sort of controls that make admins' lives easier. So, in the spirit of celebrating a strong year for the platform, here are 12 Features of AE-mas (let's not worry about the title.. I was strugglin'), in no particular order, chosen somewhat at random as - would you believe - the list could have been longer should I have chosen not to follow the 12 days of Christmas as the theme.. 12. APN overrides via AMAPI APN management finally arrived. In May 2025, AMAPI gained apnPolicy, allowing admins to define and enforce APNs directly through policy. This closes a long-standing gap for cellular deployments where “just set the APN” has historically been anything but. It's great to see this functionality pulled out of OEM config and into the AMAPI layer, giving admins access to on-device APIs that have been effectively off-limits for years. Read about APN here. 11. Developer verification for Android Developer verification isn't coming until next year, but we're talking about it already, and work is in progress to bring it to fruition now. Developer verification raises the bar for Play publishers by requiring stronger identity verification. For enterprise, it’s a supply-chain win: fewer convincing lookalikes, higher friction for malicious publishers, and a clearer answer when security teams ask “who made this app, exactly?”. There’s pushback in the community, there's a lot of misunderstandings about the requirements and ramifications, but hopefully as time goes on this will settle on both sides through further transparency and discussion. Organisations deploying private apps to their own tenants are currently exempt, but it remains a big change nonetheless, and organisations benefit from the wider boost in authenticity of apps and developers. I covered off more about developer approval here. 10. Device Trust from Android Enterprise This was the year Device Trust arrived. Device Trust enables real-time posture and integrity signals (Play Integrity verdicts, boot state, security patch recency, lock-screen presence, strong auth age, OS tamper signals) that can be evaluated continuously rather than only at enrolment, and on both managed and unmanaged devices. It's a huge boost for MAM-type deployments, security solutions, and allows traditionally EMM-dependent vendors the freedom to operate independently. This isn’t a small feature. It fundamentally changes how Android Enterprise fits into modern security architectures. I wrote more about Device Trust here. 9. Custom app management via AMAPI (CUSTOM install type) One of the most consequential releases of the year, perhaps even since AMAPI began half a decade ago. AMAPI introduced first-class support for installing and managing custom applications using installType: CUSTOM, backed by signing certificate validation (appSigningKeyFingerprints) and explicit install and uninstall commands. It allows organisations reliant on line-of-business (LOB) internal applications to ditch any and all wild-west sideloading for a policy-driven, verifiable deployment, which is exactly what enterprise actually needs. All without the need for uploading apps to Google Play. I wrote more about custom apps here. 8. Zero-touch portal audit logs and admin roles The zero-touch portal became auditable and permission-scoped in 2025. Google rolled out audit logs to the zero-touch customer portal, capturing all admin actions needed to ensure the platform is no longer a black hole of who did what. Alongside this came clearer admin role separation, reducing the blast radius of operational mistakes. For regulated environments, this turned zero-touch from a black box into something governance teams could actually trust. 7. Android 16 provisioning improvements One of the greatest improvements to the enrolment flow happened in 2025, and it was so long overdue! Android 16 brought a clear push toward more reliable setup flows, fewer steps, and the ability to update it on the fly, as opposed to being stuck adjusting it only on major version releases. I put out a video nearer the start of the year, while 16 was still in beta, which you can see on LinkedIn here. With this newer approach, Google is beginning to leave behind the old managed provisioning flows baked into AOSP, though they're still there as a fallback today. It'll be interesting to see how this evolves. 6. Application roles in Android Management API This was unexpected. Application Roles formalised entire classes of enterprise apps, including: COMPANION_APP KIOSK MOBILE_THREAT_DEFENSE_ENDPOINT_DETECTION_RESPONSE SYSTEM_HEALTH_MONITORING Apps assigned these roles can be exempt from background execution limits, power management, suspension, and hibernation on modern Android versions, with user control restricted by default. This isn’t just about companion apps - it’s about enterprise software finally being treated as first-class by the OS, and adds much-needed flexibility with far less configuration and overhead. 5. Default application management policy Admins finally gained control over default apps. AMAPI added a policy allowing admins to define a prioritised list of default applications per app type (browser, dialler, etc), setting the first qualifying app as default and preventing user changes. For compliance-sensitive fleets - browsers, diallers, PDF viewers - this is the sort of boring control that saves hours. It's predominantly Android 16+, but there's a few that go back a few versions of Android. Read more about default applications here. 4. RCS archival RCS has long been the compliance blind spot for Android Enterprise fleets, with SMS/MMS archiving handled by legacy tools while RCS was left out in the cold. In December, Google release a supported way to archive RCS/SMS/MMS on fully managed devices, with Google Messages as the mandated client. Once those prerequisites are met, admins can configure Messages to forward message bodies, metadata, and attachments to a SIEM/service/archival tool on a schedule or trigger with no needed workarounds or limitations of legacy solutions. It’s - to reiterate - Google Messages only for now (OEM messaging apps remain out of scope unless they add their own support), but it gives regulated orgs a sanctioned retention path for rich messaging at last. It has been met with quite a bit of mixed feelings, and even more FUD. I go into more detail about RCS archiving here. 3. App functions and cross-profile controls Android 16 brought app-to-app interaction under policy control. New settings allow admins to govern whether apps can expose app functions, and whether personal-profile apps can invoke functions exposed by work-profile apps, bringing finer control to cross-profile linking scenarios. Niche, but powerful for when this functionality takes off in enterprise workflows. 2. Android App Bundle (AAB) support in the Managed Play iframe This finally removed a long-standing enterprise limitation. In March 2025, Android App Bundle uploads became supported in the Managed Google Play iframe. Private apps finally gained parity with public Play distribution, including split APK delivery and more efficient installs. I wrote more about AAB here. 1. Android’s accelerated platform release cadence The change that underpins everything above. Android is shifting toward more frequent platform releases, with Android 16 landing far earlier than usual and signalling a broader move away from a single annual cadence. Harder to track? Maybe. I'm having a lot more fun poking around the Android Canary builds looking for unreleased functionality than I do sleuthing around AOSP code, though! Better for shipping enterprise capability without waiting a full year? Also yes. Signing off Android Enterprise levelled up across the board in 2025. From trust and supply-chain integrity to app management and provisioning improvements, the team set the bar really high this year. Let's hope the momentum continues in 2026! Which of these made the biggest difference for you this year, and what are you hoping lands in 2026? Happy holidays and here’s to a wonderful New Year!
Play EMM API: Devices.get / Devices.list unavailable for extended duration
Issue Description : After device enrollment, Devices.get() and Devices.list() intermittently return “No Device was found”/an empty list for the same device for an extended duration greater than 15 mins. This behavior persists beyond the propagation delay described in the documentation, which is 2 mins. Impact: App Distribution affected Our EMM supports incremental app distribution: Fetch current device policy Merge additional apps Re-apply policy using Devices.update() When devices.get() / devices.list() are unavailable: We cannot retrieve the current device policy --> Incremental app distribution fails Detailed Reproduction Steps: Enroll device (afw#DPC_IDENTIFIER managed accounts method) Call Devices.update() to distribute apps that were pre-configured for installation during the enrollment process. Call succeeds Custom DPC adds managed Google Play account on Device Call Devices.List(enterpriseId, userId) → Returns empty for 15+ mins Call Devices.get(enterpriseId, userId, deviceId) → Returns 404 "No device was found" during this time Queries: What is the expected propagation delay for custom DPCs? How long should we poll and check if the deviceId is listed in devices.list()? Any workflow changes needed from our side? How do other EMMs handle incremental app distribution?
Does the bluetoothSharing setting override the bluetoothContactSharingDisabled setting?
If a policy is configured with: DeviceConnectivityManagement > bluetoothSharing=BLUETOOTH_SHARING_DISALLOWED and bluetoothContactSharingDisabled=FALSE will the first setting override the second, thereby preventing contact sharing via bluetooth? If so, it could be good to have that documented like it's done in other places (e.g. "This setting is ignored if {SettingName} is set to X"Tech Newbie interested in mobile cyber security, after multiple hacking events, seeking suggestions, tips, advice etc, to get involved.
Hello All, I am looking for advice, tips, suggestions, or helpful info, to begin a career/ journey into the world of Mobile Cyber Security and Tech. My interest was sparked after multiple hacking events that were very damaging to my life, my digital life, my work life, my relationships, my mental, physical, and emotional health, my data, information, and intellectual property of my business, and more. Now I am being pulled to learn how to protect myself first, and second so that I may be able to help others. I guess Ethical Hacking is the term. Any info helps. Thank you, Androidc3po
[Day 3] Dedicated to Dedicated: Non-negotiables for EMM/MDM in Rugged Android Deployments
Disclaimer: The following article captures the opinion of Matt Dermody, Senior Director of Enterprise Mobility at Manhattan Associates. The stances contained within are a reflection of Manhattan's specific focus on line-of-business Android devices, built on years of being "Dedicated to Dedicated." Background Manhattan Associates is a B2B software company specifically focused on best-in-class, line-of-business enterprise deployments of enterprise software such as Warehouse Management (WMS), Transportation Management (TMS), and Point-of-Sale (POS). These software deployments command high expectations of uptime and availability, and that ultimately encompasses the complete solution, including the mobile computers that the software runs on. Manhattan is dedicated to ensuring that our end customers have the best possible experience, and that involves ensuring that the dedicated devices running our software are also properly maintained and supported. Google defines a "dedicated device" as a company-owned device that is fully managed and locked down for a specific work purpose, often using a single app or a small set of apps. These devices are restricted from personal use and are used for business functions like point-of-sale systems, inventory scanners, or digital signage. Or in other words, all of the device types that Manhattan sells, deploys, and supports alongside our software solutions. In that sense, I guess it can be said that we are… Dedicated to Dedicated. Managing rugged, line-of-business Android devices is not the same as managing BYOD phones and laptops. These are mission-critical endpoints running specialized apps in warehouses, stores, yards, and DCs—downtime costs money and local IT is increasingly rare. Your EMM/MDM must control versions, files, firmware, and field support with precision. Anything less adds risk and operational drag. Situation Imagine having to explain to a CIO that a business-critical mobile app has automatically upgraded to a new version that breaks functionality, and there is no easy rollback available. Here is a preview of how that might look. That situation is all too common but can be prevented with the right EMM/MDM strategies. The mere thought of that possible situation keeps the Manhattan team up at night. We have spent years developing strategies to add predictability and stability into enterprise device deployments to prevent bad situations from ever happening. Philosophies & Strategies Here is a preview of some of the core philosophies surrounding Manhattan’s tailored approach to managing mission-critical device deployments. Some of these might be controversial, but these are the strategies that work for us. 1. App Distribution and Version Discipline Rigorous version control of enterprise apps—stage, canary, bulk rollout, and rollback—is a must. Rugged ops cannot afford “surprise” app updates or version creep. If you can’t downgrade quickly, you don’t control your risk surface. An EMM/MDM should offer direct installation of private APKs on fully managed devices. Auto-upgrades to the “latest only” through Managed Google Play can lead to instability and version drift. Look for a console that can deploy specific app builds to specific groups on your schedule. If your tool can’t install an APK directly onto devices, it’s the wrong tool for rugged. Period. You must target different versions/configs by environment—Stage, QA, Prod—often per site group. That includes app versions, config files, etc. 2. File Management for App and Scanner Configuration LoB apps often externalize key settings via JSON and similar external config files. For example, Zebra DataWedge uses .db files placed in a specific auto-import directory to control mission-critical scanner settings. Your EMM must place, update, and replace these files on demand and at scale—ideally without anyone touching a device. Emergency changes (host cutover, DNS rename, scanner tweak) should be a file push away, not an onsite scramble. 3. Remote Control and Log Retrieval Treat full-fidelity Remote Control as table stakes. Support must see what the user sees, drive the screen, and pull logs and files in one session. Anything “view only” or bolt-on only erodes speed to resolution. Relying on reports from the floor or grainy pictures of an error taken from another device are not sufficient tactics for troubleshooting mission-critical device deployments. When issues hit, you don’t want an insurance policy like Remote Control that can be used to quickly diagnose and test solutions; you want a tool. An EMM admin without Remote Control is effectively blind with their hands tied behind their back. 4. OEM-level Controls (Zebra/Honeywell) There are numerous configuration settings that enterprise-grade OEMs extend beyond the baseline Android Enterprise configuration APIs. These OEMs are generally years ahead of what is available in base Android from a configurability standpoint and often introduce configuration settings that may otherwise never arrive to the base OS. These granular configuration layers ultimately are what set enterprise-class devices apart from consumer-grade technology. It is therefore imperative that an EMM managing these devices has the capability to manage OEM configuration extension features directly. For Zebra, this involves execution of their MX XML, DataWedge behavior, button mapping, radios, and other rugged-specific controls—through native profiles or integrated mechanisms. OEMConfig is useful, especially for parity across EMMs, but you will hit practical limits in closed networks and with Play-dependent timing/visibility. OEMConfig is a lowest-common-denominator functionality that was designed as a bridge to enable limited AMAPI-aligned EMMs to manage OEM-level settings with the limited tools at their disposal. Your EMM should support both OEMConfig (at a bare minimum) and offer the flexibility of direct MX/file workflows so you’re not boxed in by the limitations of distributing device settings through a complex web of Google Play server infrastructure. Your EMM should offer the ability to manage settings directly on the devices it manages, without the added layers and black boxes of complexity. 5. Firmware and Security Patching Over-the-Air (OTA) upgrades are great, but only when the EMM admin is in complete control. Auto-upgrades from the OEM pushed out over the air can bring production to a halt when critical business functions break. At a bare minimum, they can bring a network to a standstill as large upgrades are forced through the ISP connection into the building or site. An EMM should therefore offer integrations with the OEM-specific OTA and/or firmware upgrade protocols to put the controls in the admins' hands. 6. Lockdown and Kiosk Modes Rugged devices should boot into the work, not into Android. Enforce kiosk/lockdown, strict app allow-lists, settings restrictions, and consistent UX across every DC and store. The EMM should offer configurability over what is displayed on the lockdown, including personalization and customization to offer links to additional items such as launching apps, toolbars, or script executions. 7. Enrollment that Fits the Reality of Rugged Use Android Enterprise Device Owner (AEDO) with a barcode-driven process (e.g., Zebra StageNow). It’s fast, repeatable, and minimizes user taps and mis-taps on the floor. Wi-Fi credentials can be encrypted in the barcode rather than shared haphazardly and manually entered by end users into the Setup Wizard. More granular control over initial network connectivity is also afforded as compared with the limited options available through DPC extras if using the designated AEDO QR method. Avoid Zero Touch Enrollment (ZTE) for rugged Wi-Fi-only devices. ZTE is not "Zero Touch" as it realistically pushes many touches (and possible errors) to end users. There is overhead and maintenance to unenroll and re-enroll devices into the portal as they go in and out of repair. Enterprise-grade devices are often covered under repair contracts due to the nature of the environments they’re used in. This means they are going in and out of repair relatively frequently, and ZTE portal management ends up causing more bottlenecks than the steps it’s otherwise designed to free up. StageNow barcode flows are fewer steps and far more reliable for DCs and stores. 8. Closed Networks and Offline Constraints Many rugged sites have limited or no access to Google services. Your EMM must support managed app configuration and device policies in ways that don’t depend on real-time Managed Play orchestration. If your only path is Play-mediated, you’ll struggle with timing, visibility, and outcomes. Look for an EMM that offers “offline” or standalone Managed Configuration support by reading and exposing the configuration schema of an uploaded Enterprise app. 9. Health Analytics, Drift Detection, and Scripting Device health analytics (compliance, connectivity, install status) are critical for early detection and fleet stability. Pair that with a scripting engine and policy-driven rules (e.g., automatic relocation, auto-heal) to keep devices in line without manual human intervention. 10. What to Deprioritize (and Why) BYOD-centric EMMs that can’t directly install private APKs, can’t push files, and don’t include Remote Control as a first-class capability will drag deployments and support. Many EMMs specifically lack the granular APK/file control, versioning/rollback discipline, and integrated Remote Control required for rugged Android in DCs and stores; workarounds add fragility and cost without closing the gaps. Bonus – Identity and SSO Newer EMMs are offering advanced capabilities around Identity Management and SSO across business apps. As enterprise-grade devices become more multi-purpose, more mobile apps are being installed, each often with its own separate login requirements. Over time, there will be increasing needs to supply SSO workflows on-device across these business apps and to offer a clean pathway to script and automate the cleanup of a prior user’s session across all apps as they log off and make way for the next user to log in. If in the EMM selection process today, look for an EMM that offers these capabilities. Even if those features are not needed today, it is almost certainly the next set of features enterprises will look for and need to adopt. The Quick Scorecard If you can’t answer “yes” to these with your selected EMM/MDM, you’re taking unnecessary risk: Can your EMM install a specific APK build directly to AEDO devices? Can you canary a new version to one site, schedule a 2 a.m. cutover, and roll back instantly if needed? Can you push a JSON config change and a DataWedge .db to 500 devices in under 10 minutes—no manual touches? Can support remotely control the screen and pull logs/files from the same session? Can you execute Zebra MX XML, enforce kiosk/lockdown, and set scanner behavior centrally across models? Can you deploy LifeGuard/.ZIP OS updates by group, with maintenance windows and rollback? Can you enroll with StageNow barcodes (AEDO) instead of relying on ZTE flows designed for non-rugged scenarios? Can you operate cleanly in sites with limited/blocked Google services, including offline managed config workflows? Bottom Line A capable rugged EMM/MDM gives you deterministic control over versions, files, firmware, and front-line support—at fleet scale and on your schedule. Prioritize direct APK delivery, file distribution, OEM-level controls, Remote Control, AEDO barcode enrollment, and firmware orchestration. Deprioritize BYOD-first tools and any workflow that forces you through black box Play timing or pushes enrollment burden to associates on the floor. I’d love to hear what the comments have to say. Am I way off base? Do you fundamentally disagree? Or were you nodding along as you read through this. Let me know below! Oh and "AI", forgot to mention the buzzword. Matt
